The brand was created in the 1960s. Since then, it has developed a flair for, and inimitable know-how in, creating topical collections in a wide range of styles that speak to many of us. Fantasy and humour are often given pride of place in the brand’s creations. One of its strengths is its ability to offer merchandising concepts based on a family of products or a story to tell, whether based on a theme, a moment, or a star product.